Welcome to the idiomatic exploration and testing process.

At Idiomatic, we're not just a t-shirt company but a creative hub where fashion meets self-expression. Our company, founded on a passion for innovation and an appreciation for diverse design aesthetics, takes pride in exploring various design concepts and themes. Following intensive scrutiny by our focus groups, our designs undergo a thorough assessment. Some earn their spot in our collection, while others go into reserve for future evaluation.

Our dedication to collaboration with emerging and established artists, graphic designers, and creative minds from all walks of life sets us apart. Our platform serves as a canvas for these talents to showcase their artistry and create limited-edition, exclusive designs you won't find anywhere else.

E V A L U A T I O N

Ratings

In the ratings process using a scale from -5 to +5, +1 signifies the minimal victory threshold. Ratings range from negative for losses to positive for wins, with zero indicating neutrality. This system offers a nuanced assessment, enabling precise evaluation and comparison of performance across various contexts and endeavors.

the winners

E V A L U A T I O N

Discussions

Respectful debate in focus groups is vital to gauge whether designs are effective for selling. Participants share diverse perspectives, ensuring a comprehensive evaluation. A structured process encourages open dialogue, where ideas are discussed without hostility. This collaborative approach fosters constructive criticism, leading to refined designs that truly hit the mark in the market.

the winners

E V A L U A T I O N

Brand Alignment

Aligning designs with the idiomatic brand and a collections purpose demands meticulous attention. It begins with a thorough understanding of the brand's core values and each collection's unique intent. Designers must blend creativity with brand guidelines, ensuring coherence while tailoring aesthetics to suit specific purposes. Continuous reviews and iterations fine-tune the alignment for a harmonious and impactful result.

the winners